Most mass tort marketing follows the same tired playbook, spray and pray on social media, burn through budgets on expensive search ads, and hope something sticks. But what if the most effective channels are the ones everyone else has written off?
In this episode, Zack Smith and Holden Berlin of Transport Digital Media share how they've built a lead generation machine that starts with data, not platforms. From their "cradle to grave" approach that controls every touchpoint to their surprising success with print media, they reveal strategies that challenge conventional wisdom in legal marketing. You'll discover why Camp Lejeune campaigns require different tactics than Roundup, how a sensitive doctor abuse case settled in record time through Spanish-language marketing, and why the intake process, not the ads, is where most campaigns fail.
Timestamps:
00:00 Introduction to High Performance Digital Marketing for Law Firms
00:48 The Origin Story of Transport Digital Media
02:39 Building a Unique Marketing Approach
07:50 Data-Driven Strategies for Legal Marketing
18:21 Challenges and Successes in Campaign Implementation
28:33 Facing Pricing Challenges in New Ventures
29:02 The Underrated Power of Print Media
32:06 Building Successful Client Partnerships
36:29 Understanding Marketing and Lead Generation
44:47 Future Trends in Legal Marketing
50:15 Advice for Law Firms on Marketing Strategies
54:45 Conclusion and Contact Information
Follow Rob Rosasco and Zack Smith & Holden Berlin:
Connect with Holden & Zack:
LinkedIn: LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/
Website: Website: https://www.toodarnloudmarketing.com/
Connect with Zack Smith & Holden Berlin:
LinkedIn: https://www.linkedin.com/in/zacksmithprofile/ | https://www.linkedin.com/in/holdenberlin/ Website: https://transportdigitalmedia.com/
