"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio
Like all other industries, there were bound to be changes in the B2C email marketing space for small businesses. You need to alter your approach to be more effective. People have more control of their data, meaning you need to extract the information you need directly from potential customers. Hence, you must optimize your opt-in forms and provide audience-centered value through your content. So, modify your email marketing strategy in 2021 to cater to the demands of the changing market.
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