"After three Black Friday Cyber Monday seasons, you start picking up a thing or two about how to finish the year strong. Here's what not to do..." ― Stephanie Rubio
Let's chat about the final four. And no, we're not discussing basketball or anything related to March. We're talking about that final sales week in the year that is so crucial to small business owners. In other words, Thanksgiving Day, Black Friday, Small Business Saturday, and Cyber Monday. Now, there is a Sunday there in between. We could call that a bonus if you like. But really, these dates can wreak such havoc on a holiday campaign season if things are not done right.
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