"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio
If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri followed suit with his Instagram announcement on Twitter. Here are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things, and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will see continuous shifts in how small businesses use the platform to reach, nurture, maintain, and persuade their communities to take action. In this episode, I cover what this may look like for you moving forward.
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