"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millennials of the start of the fall season quite like a #PSL after Labor Day." ― Stephanie Rubio
What is it about a Starbuck's Pumpkin Spice Latte that screams "Fall Season has arrived," because even if you are not a fan of the pumpkin spice taste (preferring an apple cider instead), the chances are that you have been touched - even if it's by association - by the pumpkin spice bug.
In today's podcast, we talk about the three main marketing tactics that have driven the sales of the #PSL to soaring heights and other national coffee house competitors begging for leftovers!
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