You"The truth is that not all transactions with your clients will be monetary; some clients are worth far more than their retainer rate. To retain a solid client roster, one must look past the bottom line to retain good, healthy clients. That is only surface level. If your goal is growth, you need to look beyond that." ― Stephanie Rubio
With the New Year comes big goals; typically, one of those goals is client retention strategies (which we've covered in episodes like this one). However, a shift has occurred in recent years as more and more competitors enter an arena that is no longer about "being good enough" but rather about truly going above and beyond.
So, what happens when we do that for a client and they don't reciprocate that? Do we keep them onboarding, or do we cut them loose? If everything goes both ways, we can suggest it should be a monetary exchange for the client. They can refer our business and be more open to collaborating with their team rather than dictating to them. Where is the balance, and how do we determine the best action?
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