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"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio

While you're busy doing everything and marketing all of the services or products, remember that if you're not good at it because it is not your zone of genius or because you do not like it, you are under no obligation. It's best to outsource it or cut it altogether. "Pruning" your marketing only works if you are invested in allowing it to work.

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