"Leaders don't create more followers, they create more leaders." ― Tom Peters
During the Summer of 2019, I did a little experiment. I signed up for several services that "managed" various social accounts we had on Instagram, and what I found was nothing short of the reality that all of us know: these services deposit followers with no real substance. While we were able to increase the follower count, in a month, we received no DMs from any of these new "followers," no DMs, and nothing.
Aside from increasing our follower count, we couldn't do much else with these people. They didn't even engage with our content. So, it's not about how many followers you have unless they engage with your content and convert consistently into your sales funnel. In this episode, I share with you in detail why.
🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on Spotify or a review on Apple Podcasts.
🔗 Mentions & Affiliates:
📌 Important Links:
-- Subscribe to The SoVerve Way Newsletter, our monthly email newsletter list.
-- Enjoyed this episode? Read The SoVerve Annex, a blog for local small business owners.
-- Learn more about our podcast or learn more for information about becoming a guest.
-- For marketing and business tools and resources, visit our Preferred Vendors page.
💻 Let’s Get Social:
Website // Instagram // Facebook // LinkedIn
⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at hello@soverve.com.
