If you have a business that helps clients solve a problem with a product or service, you need to know how to share that with people so their brain can process it easily without burning a lot of calories/tuning you out! Most elevator pitches don't work because they are all about you and not about solving the problem of the person in front of you. On today's episode, Mark and Laurel will walk you through a 3-step process to write an effective one-liner...
