The Unbelievable Truth Behind Building Hong Kong's Top Female Gym
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You think you know what it takes to run a successful gym? Think again.
Meet Stephanie Poelman, the unstoppable force behind Pherform, Hong Kong's leading female-only gym. In this must-listen episode, Steph reveals the untold story of her journey, from HR to global fitness leader.
She pulls back the curtain on the unseen battles of gym ownership, including:
The Shocking Marketing Shift: Why she abandoned "transformations" and "before & afters" despite their popularity.
The Unpopular Decision: What happens when a member doesn't fit the culture (and why sometimes, you have to let them go!).
Building Beyond the Walls: The secret sauce behind Pherform's legendary community, from internal systems to their incredible "Dream Team" initiative for domestic helpers.
From Manager to Owner (Mid-Pandemic!): The daunting challenges and game-changing strategies that turned a managing director into a thriving business owner.
The Next Frontier: Stephanie reveals her ambitious plans to franchise Perform globally and build a lasting legacy.
If you're an entrepreneur, fitness enthusiast, or just love a powerful success story, this episode is packed with invaluable insights. Tune in now – you won't want to miss it!
