Justin Croxton is the founder, managing partner, and CEO of Propellant Media, a modern digital agency that specializes in geofencing marketing. Geofencing is a type of digital marketing that notifies customers through their mobile devices about local businesses. It accomplishes this through sophisticated technology based on its proximity and digital ad activity.
Propellant Media has been listed by Inc as one of the fastest-growing companies in the United States. In this episode, Justin shares his experience in launching the company and his advice for entrepreneurs about when to niche and when to broaden their reach.
Mark and Justin also talk about the ideal time and amount to spend in generating an effective marketing campaign.
Key Takeaways
- When to niche and when to go broad
- Determine your customer's "compelling event"
- How much time and cash is needed for a productive marketing campaign
Connect with Justin
https://www.linkedin.com/in/justincroxton/
Timecodes
0:00 Introduction
2:08 The growth of Propellant Media
4:29 Niche down
10:44 Pivoting and going back to business school
15:00 Overcoming challenges related to confidence
19:30 How Justin launched Propellant Media
24:24 Minimum amount of time for ad campaign preparations
27:50 What is geofencing?
40:10 Showing up
42:44 Best result from a client
46:10 Rapid Fire Questions
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