Stegan Georgi is a copywriting expert, with over $1BN in sales. His focus on direct-response marketing has allowed him to build a tremendous business and value proposition for clients.
He created a framework called the RMBC method: Research, Mechanism, Brief, and Copy. This method is a step-by-step approach to writing effective copy, especially for long-form content.
Copywriting is all about getting the reader to take a direct action. This could be clicking a link, making a purchase, or subscribing to a newsletter. In order to do this, copywriters must understand the target audience and the product or service they are promoting.
Artificial intelligence has become the topic of controversy recently. We discuss how copywriters can also use AI to craft better copy. AI can also be used to analyze customer data and create more personalized content tailored to their needs.
This episode is sponsored by Riverside FM
Use code: Friendsofmark for $10 off
Takeaways
- Great copywriting will lead to more sales
- Build your systems and business with frameworks
- How to make more income using Artificial Intelligence
Connect
Instagram: @StefanGeorgi
Twitter: https://twitter.com/StefanGeorgi
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Mark Savant: https://www.linkedin.com/in/mark-savant-ba777145/
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