AppLovin’s incrementality is way bigger than anyone expected, and in this episode of the DTC Hotline, we break down exactly why.
With Black Friday/Cyber Monday right around the corner, brands are scrambling to understand whether AppLovin is a true “next-Meta” opportunity… or just hype. After running multiple incrementality tests across CTC’s client portfolio, the results are clear: this channel is creating more business value than the platform reports.
In this episode, Richard, Tony, and Luke explain:
Why AppLovin is showing insane incremental lift
How scale compares to Meta, Snap, and Pinterest
The exact setup (pixel, feed, creative) you need right now
Why BFCM performance will look inflated — and what to do after
How to think about becoming an AppLovin advertiser in 2025
The mindset shift brands need to win new channels
If you’re considering AppLovin for BFCM or planning your 2025 media mix, this episode is your blueprint.
Show Notes:
Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermatcommerce.com/ctc
Explore the Prophit System: https://www.prophitsystem.com
The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us your eComm questions.
