In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to answer the toughest operator questions—live from the Hotline.
They tackle:
• How price increases in response to tariffs are affecting brands, supply chains, and consumer sentiment
• Why “creative fatigue” is Meta’s most important hidden metric—and why finding ad #6 or #7 is so hard
• How brands should weigh risk vs reward when responding to Texas’s new SMS law
• The real way AI is impacting the workforce (hint: it’s strategy, not production), plus Tony & Luke’s personal workflows with it
This is where your eCommerce questions get answered—direct, practical, and unfiltered.
📞 Call or text us your question: 866-DTC-2263
Show Notes:
Join over 15,000 merchants protecting their revenue with Chargeflow. Right now, you can try it FREE for 60 days.
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Explore the Prophit System: prophitsystem.com
The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
