In this high-energy episode of Sisters-in-Law of Attraction, Sam and Christine welcome a truly special guest: Coach Rob Johnson, the heartbeat and founder of Built Strong, one of Central California’s most community-driven gyms.
Rob shares how fitness has always been his vehicle to connect with people, and how he intentionally created a place where everyone feels seen, welcomed, encouraged, and part of something bigger. From fun nicknames to electric early-morning energy, he explains why the mental and emotional components of fitness matter just as much as the physical ones.
Together, the three dive into habits, motivation, trust, courage, and how small shifts—both in the gym and in your mindset—create lasting personal transformation.
Rob’s philosophy: fitness is the doorway, but people are the purpose.
Nicknames, daily greetings, and energetic coaching—why making people feel known changes everything.
Most struggles aren’t about reps or macros—they’re about motivation, habits, and self-talk.
Motivation gets you started, but habits and environment sustain you.
Courage to show up, try something new, and trust the process is what develops true confidence.
Whether it’s 5 a.m. or midday, Rob’s energy sets the tone—helping people carry high-vibe momentum into their day, families, and communities.
Christine shares how she uses workouts to move stuck energy, tension, and stress from her body.
Sam and Christine connect Rob’s coaching style with the core philosophy of this podcast: small adjustments in thinking, habits, and energy can radically transform your life.
Coach Rob is a 24-year veteran in personal training and the creator of Built Strong, a gym built on connection, encouragement, playfulness, and high-vibration community.
He believes in meeting people exactly where they are—physically, mentally, and emotionally—and helping them build trust in themselves one small habit at a time.
Built Strong is a community-driven fitness center in Fresno, California, led by Coach Rob Johnson. It’s known for its upbeat, welcoming environment where fitness blends with mindset, encouragement, and connection. Members are greeted by name (or nickname!), supported in their individual journeys, and uplifted by a high-vibe atmosphere from the moment they walk through the door.
Whether you’re a beginner or advanced athlete, Built Strong is designed to meet you where you are—and help you grow from there.
Address: 6716 N Cedar Ave #101, Fresno, CA 93710
Phone: (559) 777-9303
Website: https://www.builtstrong.fitness
Instagram: https://www.instagram.com/builtstrong_fresno
Facebook: https://www.facebook.com/BuiltStrongFresno
Big Takeaways
Setbacks aren’t failures—they’re feedback.
Small tweaks create big results.
Confidence is earned through courage and consistency.
Your energy affects the people around you—choose intentionally.
Community can transform your relationship with fitness and with yourself.
If You Loved This Episode…
Follow Coach Rob and Built Strong for daily inspiration and mindset shifts.
Share this episode with someone who needs a boost in their fitness or mindset journey.
Try the “pause → reflect → reset” approach the next time you get off track.
Subscribe to Sisters-in-Law of Attraction for more high-vibe conversations that help you live in joy, gratitude, and alignment.
