In this episode, Kimberly Falker sits down with veteran real estate leader Will Penney to unpack what it really takes to build a sustainable, long-term real estate business. Will shares lessons from decades in the industry, why lead generation still matters most, how systems and leverage prevent burnout, and how clear communication, reviews, and consistency separate agents who scale from those who stay stuck.
🎧 Hosted by: Kimberly Falker
👤 Guest:🖋 Will Penney – Real Estate Broker, Team Leader & Coach
⭐ Guest Bio
Will Penney is a 37-year real estate veteran and team leader who has built one of the industry’s most consistently high-producing businesses. Since 1988, he has closed thousands of transactions, typically selling 100–200 homes per year through referrals, repeat clients, and 5-star reviews.
In 2001, Will and his wife Mary founded Penney Real Estate Company, built on exceptional communication, client care, and trust. He is also the creator of Agent 2 Empire, where he coaches agents to scale with proven systems, strong structure, and lasting business models.
💡 Key Topics Covered
✔️ Lead generation fundamentals
✔️ Scaling with systems and leverage
✔️ Avoiding burnout in real estate
✔️ Referral-based business growth
✔️ Reviews and social proof
✔️ Buyer and seller communication
📇 Connect with Will Penney:
🌐 Website → https://penneyrealestate.com/
📱 Instagram → https://www.instagram.com/thewillpenney/
🔗 LinkedIn → https://www.linkedin.com/in/will-penney-192529145/
🎙 Follow Kimberly Falker – Rewriting Real Estate:
🌎 Website → https://www.rewritingrealestate.com/
🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/
📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker
📷 Instagram → https://www.instagram.com/kimberly_falker/
🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!
⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
