👉 Everybody is switching into the digital world
👉 Create connections online is more important than ever
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
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🎧🎧 You can listen to the whole interview here:
Transcript:
Yeah, covid-19 is a good topic. So I mean, 2020 was the covid year. How affected you or your business? Did you change a couple of things? I mean, everybody is going online.
Everybody is using zoom. Everybody is in the digital world. How did this whole thing affect your business and your your way of creating content or producing content?
It has completely unlocked everything, right? Like we at first when we first started, we started in January and we're like, well, we're gonna have people in the office, we're gonna produce this show. When covid hit we were like, well, we're just gonna assume calls.
And now we don't have to fly in a guest. Now we can talk to somebody in San Francisco and it's no big deal, right? So covid, I believe that outside of the obvious tragedies of people getting sick and dying outside of the tragedies of people in the hospitality industry and people in the travel industry and everything in just about every other scenario, covid has simply accelerated a bunch of trends that were coming down the pipeline anyway, right? Like the fact that you don't have to live in new york to work in an investment bank because you can really do it virtually from anywhere that was already happening.
Now it's obvious the fact that you know, you know universities in the united states are way too expensive, and they spend a bunch of stupid money on big buildings. When really you could just learn online and not charge you $40,000 a year. That was already happening.
But now it's obvious. For us the fact that you can create relationships with people via content via zoom calls. And maybe it's not 100% of the same. Propinquity is the word I'm thinking of here. Like maybe it's not the same level of connection, but is it 85% the same level of connection, and does that 85% allow you to do it 500 times more, and therefore it's worth it? Yeah, it is right. So so I am fortunate that my business and I had, you know, I tell people that I've been working on this problem before covid. I've been working on how do I scale human relationships for about five years now.
