👉 Think about different content formats: Video, audio, written content
👉 Writing articles: where is my place of expertise? Where did I or my clients overcome struggles? Longer form version with action steps. Repurpose the article into videos, keynotes, or other formats
👉 Audio/ Video: longer-form content within online courses; giving actionable tools (10-20 minute videos)
👉 Short-form videos: 100% Freestyle
👉 Borgert’s bullets: Topic, good quote,
👉 Think about your relevance or credibility for your audience
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
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🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
Okay. You already mentioned it several times when it comes to content creation. So the interaction with the audience is very important, but also the topics. So how do you come up with ideas?
Because this is something that many people struggle with. I don't know the topics. I don't know what to write about or to shoot my video about.
So do you have a strategy or how do you come up with content ideas? Yes. So and I look at content in multiple different mediums because we have video content, audio content. We've got written content and I think I look at those through slightly different lenses.
No pun intended there. But it's one of those things where, you know, for articles, in particular, I look at articles and the ones that we write, the ones we've been published that have been published in Forbes and other things have been really around a structure on, like, where is an area of expertise that I have either working with clients, overcoming something myself, something with study and human behavior performance.
And how can we create, like, a longer-form piece of content that can actually give actionable tools that somebody can read and consume in a different way, right? People read and consume differently than how they watch and consume or hear and consume.
And so you know, we'll write the content I work with. I work with a copyrighting team to be able to help, like take my thoughts and put them into some sort of a structure. They're still my words. My, my, my, my thoughts, my lessons.
