👉 Attention to details
👉 Slow and process driven
👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up
👉 How to build good content which takes some risks?
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
You said something very interesting. You said you work for these big companies like apple. So milion, millions of budget and also the startups for starting from scratch or solopreneurs.
So what lessons did you learn from working or seeing both sides? Are their typical lessons that you learned or things that you say well, this worked for them.
But this could also work for the solopreneur or the startup. Are there some lessons that you can share? Yeah, absolutely. I mean, I enjoy my experience at apple very dearly. I mean, you build products, you tell stories and it's heard by millions of people across.
Yeah, it does that feel like that. And I think that's what we've been taught during our new employee orientation, obviously. But at the end of the day, it does have that impact across the world and the care. The attention through every single piece of copy or even a tweet has many people looking at it right. And also, you have a lot of people behind.
A lot of these accounts, right? And I think for me when it comes to about when I look back at my days at Apple. It was always about, the attention to detail the care for every single letter syllables, punctuation in a sentence, right? And it's very slow and methodic, very process-driven, right? And looking back, you know, when I first, you know, left apple. I always felt that we were we had too many processes and things moved too slow, right?
But you know what? I think that's what it takes when you run a big company like that with tens of 1000 decentralized employees across the world, and you're really trying to sell a product message or product. A lot of that requires a lot of discipline. And how do you say consistency when you have 10 people writing about the same thing, right?
