👉 Embed marketing into a matrix organization and work across different teams
👉 Marketing as an organization becomes more involved in the product development, research, and engineer team
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
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🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So this is one question that I wanted to ask you. So is that do you have a topic that you never spoke about in a podcast or an interview and you would love to speak about or just maybe it's a statement or something that you truly want to share with the world.
Is there something? Oh, that's a tough one, because yeah, I'm trying just come through, like all of the conversations I've had when it comes to marketing and thinking about where that comes to be. And I would say that the biggest I would say something that I haven't shared a lot is thinking about marketing.
Especially from a startup context is that marketing can't just live in our own bubble of just creating content. Marketing needs to be embedded in a cross-functional way.
Your typical marketing person now can't just be a nontechnical person that just writes content. But sometimes, especially in my world, where it's in a technology company, you have to be able to interact with engineers, product designers, and you also have to be able to interact.
