👉 What is the context?
👉 Have a 2-3-sentence version of your story
👉 3-minute version of your story for an f.e. a podcast
👉 Keynote: Longer form. Tell the story in 3rd person. Makes it more reliable for people and takes a stronger connection in the reveal moment
👉 Book recommendation: Resonate Nancy Duarte
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
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#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
When you create your content, for example, you're creating, you have this beautiful video background and how intentionally do you tell your story as a part of yourself? So is it something that you always tell? And there is a shorter version, and when it comes to a keynote, it is. It is the long version. So how do you choose this for yourself?
Yeah, I think it's all about context and, like, what's the audience? And what's the purpose, right? So I think there will be times that I'll embed my story as like a literally, almost a sentence where it's like: I was run over by a truck. My arm was ripped off, right? There's a slightly more robust version than that.
There's a version that I just told, which is often a similar platform that I tell on these types of venues, right, like podcasts and different types of audiences, where we can compress it in three minutes or less so that it's more of a soundbite and people can capture the whole story, but they get enough context to understand it.
And then yes, to your point, when I give a keynote whether it's live or virtual, I often tell that story in a much longer form. And I give different elements to the story than what we heard today because you have to imagine with as crazy as this story is the three-minute version that I told today or roughly, however long it was, right? There's a lot of details missing, right, and there's a lot of details that actually our formative and meaningful as it relates to like stories and movement in that story.
And so I tell it completely differently from the stage. What's interesting, too, is when I tell it from the stage and again, I'm gonna call that virtual or live. That's the one place that I tell the story. Third-person.
