👉 Building community becomes more and more important
👉 Having real writers; authentic voices from the CEO
👉 Journalists are becoming “influencer” and hosting their own newsletter
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
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🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So you as head of marketing. You're also looking for trends and I'm sure checking all-new tools and things. Do you have a structure or no other questions?
What trends do you see when it comes to marketing to digital marketing? Yes, I think when it comes to digital marketing, this might be a little more like away from, like your traditional like SEO, sem and digital display. But I think there's a huge emphasis around two things. One is building community, but also two is, having real writers your CEO writing something or someone that is actually writing content. It's not just from a content marketing person, right?
It's really important. Authentic voices. I've been noticing that if you one trend that I've noticed in like pr and marketing is that there's a lot of journalists who have been in the traditional newsroom, they have now left those jobs to start their own newsletter now.
