👉 Selling on social is still a baby
👉 It is not about likes, it is about selling
👉 Instagram and Facebook are going to take away the like button
👉 Build your tribe and attract the right customers
👉 Privacy is a new trend; People want personalized content
👉 Speak to one person!
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
So when it comes to social selling? What trends do you see? You know, social and selling on social. Believe it or not, it's still in its infancy.
Okay, it's still a baby. There's a lot of opportunities, and usually, you're coming to the market with something that's very unique. So it's wide open.
There is a new disruptor coming. I don't who that's gonna be, but there is going to be something towards facebook. I feel like it's coming.
Tiktok. Possible. Possible I don't know if TikTok has actually proven that it can sell. Sell, sell like Facebook. I mean, Facebook. Sell, sell, sell, right, Instagram.
And don't get it twisted when we talk about Facebook. We're talking about Facebook and Instagram together, right? So, I mean, that thing just sells like crazy TikTok.
Fantastic. I haven't started building there, but I think you were talking about your building right? You think people build their so I mean you could build audiences.
Let me just put this upfront of you guys. Let me just tell you my book right here. You can't see it, but it says it's not about like it's about sales.
I don't care how many people like your damn TikTok media if you ain't selling nothing, I'm not interested, you know, that's just not me.
You know, I don't care that you've got a home. I got 30,000 people in the group. I don't give a s***. Are they buying?
Who cares, right. That's when it comes to sales. So think about that. Instagram and Facebook are going to remove the likes soon.
