👉 Community is the machine of your business
👉 Businesses want an own community in order to create buzz for their products and services
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
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🎧🎧 You can listen to the whole interview here:
Transcript:
And then I was like, wait a minute. The church's business model is community like that's a business model. And then once I started seeing as a business model, I started the reticular activator hit, and I started seeing it everywhere. I started realizing that somebody that buys a harley davidson all of a sudden can't go by a japanese, bike two years later, because they lose all their friends, right? So I started.
I started seeing how businesses implement community, and so I started getting obsessed with this idea of how do you turn community as the machine that builds your business?
And then the other thing that happened was as people started reaching out to me about my brother, one person after another would tell me, your brother, you know, i'd walk into a room if your brother was in the room. I knew it was a good room.
He was always bringing people together. He was always making sure everybody was comfortable. And I don't know if you have older brothers, man, but you know, there's just like weird dynamic having a brother that's that much older than you. I always called him like my my my example in my north star because I would always look it and be like, well, if bert did this and that didn't go well, then I don't want to do it.
But I never, ever thought well, bert did this. And that's good. And I do want to do that right?
So all of a sudden i'm like, getting all this feedback from people that they see my brother the way that i've always wanted to be seen. And I never saw that right.
And the idea that somebody who is the best man at my wedding and you know, I was the best man at his wedding very, very close, that I could miss this extraordinary value who had to everybody around them.
I started thinking, who else am I missing their value, right? Like who? What other person have I not forgiven? Or do I judge before I extract that value from them that can add to my life and I can add to other people's lives?
So I just became obsessed with this concept. I became obsessed with the concept that everybody has value and that if I could get really good at understanding someone's value and sharing it with other people, I could be creating community
