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SMS marketing turns out to be one of the holy grails of e-commerce marketing, but wait up because this may turn against you if you are not careful.

In this episode, Jordan and Sen talk about SMS marketing. They share the do’s, don’ts, and what can go drastically wrong if you do text message marketing incorrectly. Learn and enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• It is essential to have somebody who knows what they’re doing to help you run your SMS program.
• You have to get explicit consent to add people to your SMS list.
• You wouldn’t want to spend to send messages to people who don’t want to hear from you.
• SMS is a great way to build a community for your brand.
• Compliance matters. Don’t mess with SMS.

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