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Licensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.

In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• The more that you connect to your customers, the more that they feel connected to the product.
• The first step is figuring out what kind of brand you want to work with.
• Research who is the best contact for licensing in that brand or company.
• Think of the customers first and what they want to see and everything comes after that.
• Keep addressing the problems you encounter head-on and good things are going to happen from it.

Book: The Holy Man by Susan Trott

https://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320

TODAY’S GUEST

Andrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.

Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis. 

Connect and learn more about Andrew and Gilson Snow here:

Website: https://gilsonsnow.com

Instagram: https://www.instagram.com/gilsonsnow/?hl=en

LinkedIn: https://www.linkedin.com/in/andrewmikowski/

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The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!