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Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built.

In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Performance Max works like a pre-funnel mechanism.
• Google is going to start showing ads to people before they even realize that they want your product. 
• Performance Max is the new Facebook.
• Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content. 
• Don't just look within the platform, understand your metrics
• Do not give up on your Performance Max campaign.
• It is important to train Performance Max on what you want it to do.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

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