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Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.
In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.
Listen up and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Black Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.
- There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.
- Make sure that the user experience on your website is going well. This starts with your site speed.
- Double down on your top sales channels.
- Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.
- Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more.
- Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.
- Look into Late Shipment.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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