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Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.
In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of using a great data provider to improve event quality matching within the conversions API.
- The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.
- Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.
- Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.
- The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.
- Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.
- The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.
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