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With former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce.
In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landscape. With the January 19th deadline looming, where TikTok must either divest or face shutdown under U.S. law, there's much to unpack.
Listen and learn in this episode!
Key takeaways from this episode:
- Critical Deadline: January 19th is crucial for TikTok, which faces divestment or potential shutdown in the US.
- Cultural Significance: TikTok's cultural impact is substantial, maintaining its importance for social commerce despite potential bans.
- Political Shift: Trump's stance has evolved towards exploring alternatives for TikTok, like sales or enforcement delays.
- Legal Developments: A Supreme Court ruling on January 10th, 2025, will be pivotal for TikTok's US operations.
- Strategic Investment: The speaker is optimistic about TikTok Shop and continues investing in live shopping capabilities.
- Anticipated Divestiture: The expectation is a divestiture to an American company, not a complete ban.
- Building Partnerships: Efforts are underway to enhance live shopping and connect creators with brands through partnerships.
- Platform Expansion: There's interest in exploring YouTube shopping and the CPM influencer model for brand awareness.
- Growth in Social Commerce: The Social Commerce Club is experiencing significant interest from brands.
- Future Outlook: Optimism towards 2025 with plans for future discussions on trends.
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