Phoenix Ha on Doubling Revenue by Cutting 80% of Her Users
What if the thing breaking your growth… is the customer you’re trying to serve?
Phoenix Ha, co-founder of AdBeacon, hit a revenue plateau. The product worked. The users were active. But something wasn’t clicking.
In this episode, Phoenix shares the ruthless pivot that unlocked their next stage of growth: killing the free trial, cutting off 80% of users, and going all-in on the 20% who actually mattered.
You’ll hear:
Why free trials are ego traps (and what to do instead)
How picking the wrong ICP nearly stalled momentum
The quiet cost of building a brand that no longer reflects you
This is what happens when a founder stops chasing growth hacks—and starts building for the customer who actually drives value.
