Every year, many artists notice their Spotify streams drop in December—and wonder what went wrong. In this episode, we break down the December dip for Spotify streams, why it happens, and how independent artists can avoid (or minimize) the slowdown.
We explain the seasonal listener behavior behind the drop, how playlists and algorithms shift during the holidays, and what mistakes artists make that unintentionally worsen the decline. More importantly, we share practical strategies you can use before, during, and after December to protect momentum and set yourself up for a strong rebound in the new year.
Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).
If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.
Send us an email at indierootsllc@gmail.com
