Owner and CFO Carl Case has been CrossFitting for a decade and specializes in strength and conditioning coaching for sports. "I am passionate about empowering athletes on field performance, coaching and playing rugby, learning more about business, and the strength and conditioning world. What I love most about coaching is helping an athlete or general population member take themselves to a place that they didn't know they could get to."
Growing up, Carl played just about every sport: Baseball, football, track, wrestling, basketball, and rugby. "I focused on rugby and football in high school," he says. "I continued to play rugby throughout and after college." Awards include: 3rd, 4th, and 5th national place finishes in high school rugby; Men’s D3 National Runner Up; Collegiate Michigan All-star Team; Collegiate Midwest All-star Team; Men’s Michigan All-star Team; and Men’s Midwest All-star Team.
His interest in CrossFit began in 2007 after one of the guys that he played rugby with told him about this gym he was going to,how hard and intense the workouts were, and that he should come give them a try. "I did and fell in love with it right away," he says. "I threw away the program I was doing from BodyBuilding.com and after about a year of being in it, I noticed that I was able to pick the movements well but also was able to help other members understand them. The owner of the gym asked me if I had any interest in coaching." In 2009, he got his Level 1. "When I finished college in 2010, I was trying to decided what path I wanted to take, and the answer was right in front of me. I joined Brandon in 2011, and that has been one of the best decisions of my life."
When he’s not in the gym, Carl enjoys coaching high school rugby, spending time with his fiancé and friends, and writing and traveling the country teaching seminars for Power Athlete. His favorite inspirational saying: "Kill the snake of doubt in your soul, crush the worms of fear in your heart, and mountains will move out of your way."
