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Best known as the founder of Trunki, the iconic ride-on suitcase for kids, Rob Law turned one of the most famous rejections on BBC's Dragons' Den into a global success, selling over 5 million units across 100+ countries. He scaled up the business over 17 years (winning 120+ awards along the way) and exited in 2023.
In this interview, Steph and Rob discuss:
- Overcoming setbacks - from ridicule on national TV and a luggage ban - to deeper, personal issues like cystic fibrosis and losing his twin sister aged just 16
- GTM strategy, positioning, and growth levers
- The failed attempt to create a “tween” version of Trunki that intentional businessmen ended up wanting!
- How Rob exercises his resilience muscle
- The path to selling Trunki and what life looked like post-exit
- Answering the questions he’s NEVER been asked in an interview before
- New ventures and advice to his younger self
Book Rob to speak at your event: roblaw.com
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Get involved in the conversation:
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