In this engaging conversation, Darrell and David Suson explore the profound impact of loyalty in leadership. David shares his journey as a keynote speaker and coach, emphasizing the importance of valuing employees as individuals and fostering a culture of trust and support. They discuss the challenges leaders face in transforming their styles, the role of perception and ego, and the necessity of treating employees as customers to enhance engagement and performance. The conversation culminates in practical insights and resources for leaders seeking to cultivate loyalty and drive organizational success.