Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business.
SHOW NOTES:
Lean Made Simple:
Our episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQ
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@loganstrategygroup_events (Logan)
@epeventsllc (Mary)
