Emilia-Romagna is one of Italy’s most rewarding yet overlooked regions, where world-famous culinary traditions, historic cities, and cultural depth create a destination Travel Advisors can confidently position for curious, food-loving clients. In this episode, Marilena Barberi, founder of Italy with Class, shares an insider perspective on how Travel Advisors can bring this region to life for their clients. The conversation explores the region’s defining experiences, from Parmesan and balsamic vinegar tastings to cooking classes, historic walking tours in Bologna, and the supercar culture of Motor Valley. Along the way, Marilena highlights lesser-known gems such as Ravenna’s Byzantine mosaics, San Marino’s hilltop republic, and Italy’s beloved Adriatic beach resorts. Travel Advisors will leave this episode with a clearer framework for designing multi-day itineraries that balance food, culture, and unique regional experiences.
