Description

Key Takeaways

• Haley transitioned from Army cook to successful business owner, overcoming challenges through discipline and adaptability
• She built and sold a thriving indoor playground business (Nido) focused on supporting mothers and children
• Now working with Southern Comfort Tiny Homes to create veteran support communities and healing spaces
• Emphasizes importance of self-care, mentorship, and community for veteran entrepreneurs

Topics

Haley's Background and Military Service

• Grew up in upstate New York, joined Army in 2012 as a cook (92G)
• Deployed to Afghanistan shortly after marrying fellow soldier
• Medically discharged in 2015 due to fish allergy and deployment impacts
• Used GI Bill for health/wellness and nutrition science education

Transition to Entrepreneurship

• Started Nido, an indoor playground business, to fill need for baby/toddler spaces
• Implemented Montessori-style approach and created supportive community for mothers
• Grew quickly, considered franchising before health issues prompted sale
• Leveraged SBA resources, Pathway Lending support, and industry-specific Facebook groups

Current Work with Southern Comfort Tiny Homes

• Relationship coordinator role, focusing on veteran support initiatives
• Partnering with Warrior Homestead to create transitional living communities for veterans
• Aims to provide 6-12 month stays with comprehensive support services (financial, mental health, career guidance)

Advice for Veteran Entrepreneurs

• Location is crucial for brick-and-mortar businesses
• Double expected startup costs to account for unexpected expenses
• Leverage community connections and word-of-mouth marketing
• Seek mentorship and join industry-specific groups for support/advice
• Prioritize self-care and healing; recommends Big Red Barn Retreat program

Next Steps

• Haley to begin creating content/social media for Southern Comfort Tiny Homes
• Jarvis to follow up about potential collaboration on nonprofit tiny home project in Austin
• Haley offered to provide guidance on creating meditation trails and retreat spaces