Dutch Bros Inc. ($BROS) has brewed its way from a single pushcart in Oregon to a national drive-thru sensation. In this episode, we dive into its caffeine-fueled expansion, the evolution of its “broista” culture, and how new leadership is steering the brand through rapid growth. With nearly 900 shops and ambitions to reach thousands more, Dutch Bros is chasing scale in a fiercely competitive market dominated by giants like Starbucks and Dunkin’. The question is—can its cult-like energy and fast, friendly service sustain profitability as it stretches across the U.S., or will the grind of expansion cool its momentum?
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