Nike ($NKE) remains the global benchmark in athletic wear, blending innovation, culture, and scale like no other. In this episode, we trace its journey from a scrappy 1960s distributor to a brand empire built on performance, marketing genius, and icons like Air Jordan. But after decades of dominance, Nike faces headwinds—slower growth, shifting fashion cycles, and fierce competition from Adidas, On, Hoka, and local Chinese brands. As it resets assortments and streamlines operations, the company is betting on digital, direct-to-consumer sales, and innovation to reignite momentum. Can Nike’s brand power and disciplined pivot fuel its next growth sprint—or is the swoosh losing some of its bounce?
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