Hiring the right people for the right roles can make or break a marketing department. Kyle and Jeff examine some of the struggles a marketing leader can face in hiring, and give insights on how to make the best hiring decisions possible.
Topics Covered:
Common hiring mistakes and misconceptions
- Hiring based on expectations (which roles & skillsets you’re “supposed” to have).
- Hiring as a reaction (planning for the present rather than the future).
- Hiring too early (look for what you can outsource rather than wasting a role).
How to hire effectively
- Know what your department is for, what your goals are, and what that will look like day-to-day.
- Use contractors, agencies, & freelancers to fill the gaps and test the waters.
Resources & References:
