It's easy for marketing departments to get bogged down with endless ideas, tasks, and quasi-projects that never get off the ground. This week, Kyle and Jeff discuss how to effectively separate the real projects from the mental clutter. They give tips on how to streamline your processes so you can maintain focus and make consistent progress.
Topics
- The pitfalls of letting unvetted ideas and tasks accumulate in an unruly backlog.
- Having a clear definition for when something officially becomes an "active project" worthy of focus.
- Maintaining a distinct space for active projects, separate from areas capturing ideas and to-dos.
- How poorly defined "projects" lead to wasted energy, unproductive meetings, and team frustration.
- Practical tips for keeping project management focused solely on actively working, properly vetted initiatives.
