In this conversation, Kesh, a software engineer turned brand strategist, shares her journey from tech to creativity, discussing the challenges she faced during switch, the importance of design education, and how she navigates client relationships. She emphasizes the significance of understanding client needs, the process of developing brand strategies, and the value of passion projects in fostering creativity. Kesh also reflects on finding inspiration, overcoming distractions, and offers advice for aspiring creatives.
