In this session from Commerce Roundtable San Diego 2024, join Chris Lang (Owner, Fresh Chile), Hans Harris (Director of Growth, Brumate), Greg Dalby (Former SVP Omnichannel, Milk Bar), and MacCoy Merkley (CMO, Portland Leather Goods) as they share their 2024 experiences and top strategies for thriving in the ever-evolving DTC landscape. From growth hacks to mastering financial literacy and streamlining operations, they reveal how to navigate disruptions and fuel sustainable growth.
Packed with actionable insights and real-world tips, the panel dives into the power of storytelling, TikTok, and community building to engage customers. Plus, they break down retention, word-of-mouth strategies, and how to scale smarter in a constantly shifting market. This session has the essential strategies every DTC brand needs to know to crush it in 2025 and beyond.
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00:00 Surviving Without Facebook and Google
00:57 Panel Introductions and Roles
02:54 Challenges and Strategies in 2024
07:06 Operational Efficiency and Team Alignment
14:28 Customer Feedback and Product Development
20:12 Transition to Dedicated Facebook Group
20:27 Moderation and Community Engagement
20:54 Leveraging Community Feedback
21:24 Moderator Profiles and Anonymity
22:12 Founder Involvement in Product Development
24:06 Q4 Strategy Brainstorming
24:41 Importance of Storytelling and Personal Branding
25:28 Celebrity Influence and Promotion Strategies
26:41 Navigating Marketing Challenges
30:42 Leveraging TikTok for Customer Acquisition
34:29 Community Engagement Metrics
38:13 Managing Stock and Customer Expectations
39:50 Closing Remarks and Panel Transition
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Follow Chris Lang at:
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LinkedIn: https://www.linkedin.com/in/chrislangsocial/
Follow Greg Dalby at:
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LinkedIn: https://www.linkedin.com/in/gregdalby/
Follow Hans Harris at:
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LinkedIn: https://www.linkedin.com/in/harrishans/
Follow MacCoy Merkley at:
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LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/
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