In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications.
They cover everything from automations that drive repeat revenue, to the changing role of email, to why SMS and push are quickly becoming must-haves for growth-minded brands.
Whether you want to increase conversions, improve retention, or simply sharpen your digital marketing game, you’ll walk away with proven tactics you can put into play right away.
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00:00 Introduction to Email, SMS, and Push Notifications
00:40 Meet the Experts: Jimmy Kim and Chase Dimond
02:53 Data Insights: Email and SMS Trends
04:39 Analyzing Open Rates and Click Rates
09:42 Unsubscribe Rates and Subscriber Experience
12:31 Average Order Value (AOV) Trends
15:07 Conversion Rates: Campaigns vs. Automations
17:00 Understanding Automation Trends
18:39 Email Click-to-Conversion Insights
20:51 The Rise of SMS Marketing
27:13 Exploring Push Notifications
32:10 Final Thoughts and Recommendations
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