In this session from Commerce Roundtable Miami 2025, email and SMS experts Jimmy Kim (Founder & CEO, eCom Email Marketer), Chase Dimond (Chief Email Nerd, eCom Email Marketer), and Rytis Lauris (Co-Founder & CEO, Omnisend) dive into the future of email and SMS marketing in 2025. They cover key topics like AI-driven copy, creative testing, essential automations, and emerging trends to help marketers stay ahead.
Whether you're looking to optimize your campaigns, navigate privacy changes, or keep your subscriber list fresh and engaged, this session has you covered.Watch the replay to gain a competitive edge and get practical tips for your 2025 marketing strategy.
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00:00 Optimizing Email Marketing with AI
01:09 Welcome to the Event
01:31 Introduction to the Speakers
02:46 Current State of Email Marketing in 2025
04:29 Impact of Privacy Changes on Email Marketing
06:10 Consumer Behavior and Market Evolution
07:19 Analyzing Email Marketing Data
12:18 The Power of SMS Marketing
14:41 Push Notifications: An Untapped Opportunity
15:07 The Power of Push Notifications
16:28 Overcoming Push Notification Challenges
18:19 Maximizing Automation Effectiveness
20:27 The Importance of Regular Updates
22:59 Leveraging SMS in Automations
25:03 Top Automations for Your Brand
28:23 Industry and Country-Specific Insights
29:17 Final Thoughts and Recommendations
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Follow Omnisend at:
LinkedIn: https://www.linkedin.com/company/omnisend/
X: https://x.com/omnisend
IG: https://www.instagram.com/omnisend/
Follow Rytis Lauris at:
LinkedIn: https://www.linkedin.com/in/rytisl/
X: https://x.com/rytislauris
Follow Jimmy Kim at:
LinkedIn: https://www.linkedin.com/in/yojimmykim/
X: https://x.com/yojimmykim
Follow Chase Dimond at:
LinkedIn: https://www.linkedin.com/in/chasedimond/
X: https://x.com/ecomchasedimond
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