In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience.
John also breaks down what makes Whatnot such a powerful platform for DTC brands, the team structure that supports their success, and how brands can replicate their approach to drive measurable growth. If you’re exploring live selling or looking to expand your marketing channels, this conversation is packed with insights you can immediately put into play.
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00:00 Introduction to Live Shopping
00:51 Meet John Roman and Battle Box
01:42 Battle Box's Journey and Achievements
03:10 Exploring Social Media and Live Shopping Goals
06:50 Why Whatnot is Better Than TikTok Shop
08:47 Live Selling Strategies and Insights
13:44 Building a Live Shopping Team
19:30 Consistency and Community Engagement
25:32 Q&A and Final Thoughts
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