In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025.
They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each founder shares their unique background and what they’re focusing on now, from retention systems to new growth plays.
The panel also touches on talent sourcing, compensation structures, equity considerations, and the operational frameworks that keep agencies profitable and effective. If you’re building, scaling, or refining an agency, this session is packed with real operator insights you can apply immediately.
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00:00 Introduction: Navigating Business Challenges
01:00 Panel Introduction: Meet the Experts
01:56 Key Industry Insights: Regulations and Strategies
05:37 Effective Communication and Reporting
10:10 Agency Growth and Service Expansion
16:45 Tech Integration and Talent Acquisition
20:21 Global Hiring Trends
20:58 Balancing Cost and Talent
23:12 Building Company Culture with Offshore Teams
24:56 Aligning Company Culture with Business Objectives
26:15 Hiring and Retention Strategies
27:15 Equity and Incentives in Service Businesses
31:46 Optimizing Time and Productivity
35:34 Stress Testing and Efficiency
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Follow Eric Rausch at:
LinkedIn: https://www.linkedin.com/in/ericrausch/
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Follow Taylor Holiday at:
LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/
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Follow Elizabeth Krupka at:
LinkedIn: https://www.linkedin.com/in/elizabethkrupka/
Follow Max Sturtevant at:
LinkedIn: https://www.linkedin.com/in/maxsturtevant/
X: https://x.com/maxwellcopy
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