In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise.
They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it really takes to prep a D2C brand for a profitable exit. From retention must-knows to sharp insights on evolving social behavior, this episode is packed with practical takeaways you can put to work immediately.
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00:00 Introduction to Renting vs. Owning Customers
01:10 Welcome to the ASOM Podcast
01:40 Meet the Panelists
03:18 Hot or Not: E-Comm Edition
04:04 Debate: Owning vs. Renting Customers
09:24 Sustainability vs. Convenience
11:56 Future of Influencers vs. Affiliates
19:03 Exit Strategies in D2C
26:53 Conclusion and Wrap-Up
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