In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder.
Bryan explains how True Classic uses AI across creation, deployment, and optimization to solve bandwidth and data challenges while fostering a culture of innovation and adaptability. Packed with real examples and practical strategies, this session is a must-watch for marketers who want to use AI to help their teams operate more efficiently and grow in an ever-changing digital landscape.
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00:00 Introduction and Setting the Stage
01:01 Empowering Teams with AI and Tools
02:12 Shifting Focus to Profitable Growth
04:18 Motivating Teams and Overcoming Fear of AI
07:02 Implementing AI in Business Operations
10:31 Streamlining Creative and Ad Operations
17:48 Leveraging External Partners and Tools
21:12 Case Study and Practical Applications
26:35 Q&A and Final Thoughts
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